Substack

Newsletter, website and paid subscriptions for independent writers, in one publication

Substack is a publishing platform where writers, podcasters and video creators run a newsletter, a website and a paid subscription business from one place, keeping ownership of their mailing list, their content and their subscriber payments. It is built for independent creators rather than marketing teams: publishing and email delivery are free at any list size, and Substack takes a cut only once a publication charges for subscriptions. Payments run through Stripe, posts can be imported from WordPress, Ghost, Medium and Beehiiv, podcasts distribute to Apple Podcasts and Spotify, and publications can use a custom domain alongside Google Analytics, native iOS and Android apps, and a built-in short-form feed called Notes.

  • Posts, newsletters, podcasts, video, live streams and pages
  • Paid subscriptions with free trials, gift and founding member tiers
  • Notes, a built-in short-form feed, with restacks, chat threads and DMs
  • Native podcast hosting with Apple Podcasts and Spotify distribution
  • Live video streaming with real-time chat and a clipping tool
  • Custom domain, visual site editor, and custom colors and fonts
  • Recommendations and the Substack Network for finding new readers
  • Import from WordPress, Ghost, Medium or Beehiiv; export everything

Based on what people have said

Every answer links back to the mentions it came from

What is the primary purpose of Substack?

Substack is a platform for writers, podcasters, and video creators to publish newsletters, long-form articles, and stories, while also offering tools to manage paid subscriptions. Some users view it as a repository for their content or a way to build an email list, while others see it as a social network due to features like Notes and video integration.

5 mentions · r/Substack · r/slatestarcodex · r/Substack · Aug 2026

How do people grow their audience on Substack?

Growth is generally described as a manual process that requires active promotion, as the platform does not automatically find readers for you. Many creators find success by engaging with other writers through comments, likes, and Notes, or by funneling an existing audience from other social media platforms. Some users report that Notes are a key discovery mechanism, though others find the algorithm unpredictable or ineffective at reaching new people.

9 mentions · r/Substack · r/Substack · r/Substack · r/Substack · r/writers · r/Substack · and 1 more · Aug 2026

What are the common complaints regarding the platform's user experience?

Users frequently express frustration with the comment interface and the mobile app, which is described as difficult for drafting or formatting content. Others report issues with information overload, a lack of native tools to organize subscriptions by category, and the inability to toggle off certain navigation features like podcasts. Additionally, some writers find the platform's focus on social features like Notes to be a distraction from its original purpose of long-form writing.

6 mentions · r/Substack · r/slatestarcodex · @cmuratori · r/Substack · r/Substack · Aug 2026

Is Substack effective for making money?

While some creators report earning significant monthly income, others note that the market is highly competitive and saturated. Success often depends on having an existing brand or audience, and conversion rates for paid subscriptions are typically low. Some users view the platform as a way to monetize an audience they have already built elsewhere, while others warn that it is not a 'set it and forget it' model.

7 mentions · r/Substack · r/Substack · r/Substack · r/writers · Aug 2026

How does Substack handle AI content and data training?

Substack states that it does not use creator content to train generative AI models and provides a toggle in settings that allows users to block third-party AI scrapers and crawlers from training on their publications. Despite this, some users remain concerned about the presence of AI-generated content, such as voice narrations or imagery, on the platform.

5 mentions · r/Substack · r/Substack · r/Substack · Aug 2026

These summarise counts and dates only. Read the quotes themselves under what people are saying.

What people are saying about Substack

41% neutral
“Love substack and would like to start posting some of my writing ( few poems ect) for a creative outlet. Not fussed with being 'seen' or famous on there.”
NikkL377 · reddit ·
“What percentage of Substack subscribers are generally paying members? Compared to free follows.”
Old_Tomorrow6141 · reddit ·
“But what helped more than anything was connecting to other writers on Substack.”
Earthlydelights-sub- · reddit ·
“How do you grow a very niche Substack?”
Merneith111 · reddit ·
“I’m going to whittle it down to just Substack where I’m getting a lot of traction compared to YouTube.”
BeardedInvest · reddit ·
“I like that many readers on substack are creators themselves, it feels more genuine than most platforms that are passive and consumption driven”
rehoboam · reddit ·
“It is great to have your own email list. Curious if you have emailed to that list outside of substack to see how many opens you get.”
Rik-Acland · reddit ·
“I subscribe to probably wayyyy too many--over 100?-- Substack newsletters, and I never get emails when they post. Maybe once every few months, I do get an email from one of them, but it's usually to let me know something outside of their newsletter, or to sell me a service or workshop.”
No_Communication5024 · reddit ·
“I changed my email on my Substack account, none of that happened for me.”
Ponder-ok · reddit ·
“I’ve reached out to support multiple times and still haven’t gotten it resolved. Seeing your post is the first time I’ve seen someone describe the same weird “shadow account” situation I’ve been dealing with.”
DeannaFry · reddit ·
“Substack account management is really poor. They claim to have a password and now 2FA, but it’s not industry-standard – no keypass support. If you lose access to your email, you’re screwed.”
Fabulous-Joke4473 · reddit ·
“Except now this seems to delete all of the images from your posts. You have many beautiful images accompanying your notes that added meaning and mood to what you were writing about. Now it’s text.”
Mean_Command_4662 · reddit ·
“I started out being frustrated for years, wondering "why aren't anybody writing these kinds of stories?" So I started writing them myself. And after a while I wanted somewhere to put all these stories, and randomly chose Substack.”
MarenValeWrites · reddit ·
“In my experience, visibility is easier in substack. I have some of the same content in substack and wordpress. The wordpress content has literally no views while Substack ones get a couple hundred views generally.”
psugam · reddit ·
“Substack gives you more built-in discovery and community, so there is at least a chance for people to find you organically without already knowing who you are. That does not mean Substack will automatically grow your audience, but it removes some of the friction.”
Thedividendprince1 · reddit ·
“In my niche I've seen 5 people suspended and banned on substack. That's the difference.”
Foxemerson · reddit ·
“Substack has better community and hence more chance for visibility, correct? I've struggled to get my blog noticed for the most part, the only times I really have is when I've posted a link to Reddit.”
MysticalJungle · reddit ·
“The Substacks I pay for give me real definable value. There’s one that tells me about happenings in my town that I don’t see anywhere else, for example.”
PaulWilczynski · reddit ·
“The only substack I'm a paid sub for is Cognitive Wonderland, and the author is a really good writer and really knows his stuff and puts a lot of research into his posts, and runs a book club for paid subscribers. I'd pay for more if I weren't super strapped for cash right now.”
Big_Friendship_4141 · reddit ·
“For those of you who have paid for a Substack, what made you decide to subscribe? And for writers, what do you think is the "secret" to getting people interested enough to pay?”
Left-Ad-7646 · reddit ·
“Substack is dying, there's been a mass exodus of writers and readers.”
Active_Monitor_6925 · reddit ·
“I’m considering moving to Substack because Beehiiv offers little organic discovery, while Substack has its own reader network. I’m hoping that posting regularly on Notes and engaging with the community will help me grow my audience.”
Qubit_and_Neuron · reddit ·
“My latest substack (link in first comment)”
social_brains · x ·
“I love the Substack Generation but it is additive, not a solution to our world's collective news problem.”
jmculling · x ·
“Substack writers spend a substantial amount of time generating content for their viewers. Often that’s their livelihood”
vassant-blake · reddit ·
See what people previously said about Substack