Plausible
Privacy-friendly web analytics on one page, without cookies
1/2Plausible is a web analytics tool built as a deliberately smaller alternative to Google Analytics: one page shows visitors, pageviews, sources, top pages, countries and devices, rather than a reporting suite you have to learn. The tracking script is lightweight and sets no cookies and collects no personal data, so sites using it do not need a cookie banner for analytics. Paid tiers add goals and custom events, funnels and user journeys, ecommerce revenue attribution, a stats API, embedded and shared dashboards, and longer data retention. It is open source and hosted in the EU, can be self-hosted through its Community Edition, and imports existing history from Google Analytics for teams migrating off GA4.
- One dashboard covering the whole site, not a reporting suite
- Lightweight script, and no cookie banner needed for analytics
- Import existing history from Google Analytics, or migrate off GA4
- Goals, custom events, funnels and user journeys
- Saved segments, annotations and email or Slack reports
- Ecommerce revenue attribution
- Stats API, Data Studio connector and embedded dashboards
- Open source, hosted in the EU, and self-hostable
What people are saying about Plausible
75% neutral“I've started using Dots today as my DevOps & Analytics go-to bot, basically told it to monitor glitchtip (self-hosted sentry alternative), hetzner VM/server utilization and stats, self-hosted plausible analytics, google search console, logs, and git (self-hosted forgejo).”
“I'm planning a self-hosted Plausible CE deployment that will see around 10M+ pageviews/month during busier periods.”
“Plausible: Analytics”
“One of my websites uses Plausible Analytics rather a lot and so I created a custom plugin for handling the Plausible interactions. The Plausible plugin was built in less than 100 lines of TypeScript and the resulting markup is super clean.”
“Plausible Analytics Privacy-focused analytics that can be self-hosted for clients and”
“Plausible Analytics Privacy-focused analytics that can be self-hosted for clients”
“\- Plausible: website stats without the Google Analytics maze. One screen answering one question.”
“Plausible, Umami, or Matomo configured without cookies. No banner, no consent flow, and better data than GA gives a plumber anyway.”
“I'm already with Plausible for my privacy-friendly analytics, but this looks like it can become a strong alternative.”
“A deep dive into a pre-auth RCE vulnerability in Plausible Analytics via WebSockets”
“I want to have plausible like analytics but on @CloudflareDev. I have been playing around with @bentlegen's Counterscale, and love it.”
“Which analytics tool do you use to track website traffic? - Umami - PostHog - Plausible - Google Analytics - Microsoft Clarity”