Plausible
Privacy-friendly web analytics on one page, without cookies
1/2Plausible is a web analytics tool built as a deliberately smaller alternative to Google Analytics: one page shows visitors, pageviews, sources, top pages, countries and devices, rather than a reporting suite you have to learn. The tracking script is lightweight and sets no cookies and collects no personal data, so sites using it do not need a cookie banner for analytics. Paid tiers add goals and custom events, funnels and user journeys, ecommerce revenue attribution, a stats API, embedded and shared dashboards, and longer data retention. It is open source and hosted in the EU, can be self-hosted through its Community Edition, and imports existing history from Google Analytics for teams migrating off GA4.
- One dashboard covering the whole site, not a reporting suite
- Lightweight script, and no cookie banner needed for analytics
- Import existing history from Google Analytics, or migrate off GA4
- Goals, custom events, funnels and user journeys
- Saved segments, annotations and email or Slack reports
- Ecommerce revenue attribution
- Stats API, Data Studio connector and embedded dashboards
- Open source, hosted in the EU, and self-hostable
What people are saying about Plausible
50% neutral“I'm already with Plausible for my privacy-friendly analytics, but this looks like it can become a strong alternative.”
“A deep dive into a pre-auth RCE vulnerability in Plausible Analytics via WebSockets”
“I want to have plausible like analytics but on @CloudflareDev. I have been playing around with @bentlegen's Counterscale, and love it.”
“Which analytics tool do you use to track website traffic? - Umami - PostHog - Plausible - Google Analytics - Microsoft Clarity”