Mailchimp
Email marketing and automation, priced by the size of your list
1/2Mailchimp sends marketing email to a list you own, and prices by how many contacts are on that list rather than by seats, which is the first thing to understand about it: the bill grows as the audience does. Campaigns are built in a drag-and-drop editor from templates, automations fire on customer behaviour from a welcome series to an abandoned cart, and the audience side handles segmentation, tags, signup forms and behavioural targeting. Around the email sit landing pages, a basic website builder, SMS marketing on paid plans, and reporting on opens, clicks and revenue. Its AI features write subject lines and copy, estimate audience demographics, and pick a send time per individual contact. Mailchimp is part of Intuit and connects to Shopify, WooCommerce and Salesforce among others. It is most often chosen by small businesses and ecommerce stores that want one tool holding both the list and the sending.
- Priced by contact count rather than by seats
- Drag-and-drop email editor with templates
- Automations triggered by customer behaviour
- Segmentation, tags and behavioural targeting
- Landing pages and a basic website builder
- SMS marketing on paid plans
- Send time optimisation per individual contact
- Subject line helper and generative copy tools
Based on what people have said
Every answer links back to the mentions it came fromWhat are the common concerns regarding email deliverability?
Several users report difficulties with newsletters being automatically routed to spam or junk folders. Additionally, some users note that legacy Mailchimp configurations can contribute to SPF record errors, which may impact domain email authentication.
2 mentions · r/knightsofcolumbus · r/gohighlevel · Sep 2026
How do users feel about the pricing and free account model?
Some users have expressed frustration with the platform, specifically noting that the subscriber limits for free accounts have been reduced, leading them to consider alternative services.
1 mention · r/Libraries · Sep 2026
What are the primary use cases for the platform?
Users employ the service for email blasts and drip campaigns, often leveraging tagging features to track contact progress within a pipeline. It is also used to distribute event recaps and information, sometimes integrated with other tools like Gmail when direct connectors are unavailable.
3 mentions · r/RealEstate · r/GoogleSupport · @_lovablecurves · Sep 2026
Is the platform considered reliable for avoiding spam filters?
There is disagreement; while some users rely on it for email marketing, others report that the service is associated with spamming, leading some administrators to block traffic originating from the platform entirely.
2 mentions · r/TechImpact · r/knightsofcolumbus · Sep 2026
These summarise counts and dates only. Read the quotes themselves under what people are saying.
What people are saying about Mailchimp
64% neutral“I have MailChimp, SendGrid, Constant Contact, Endurance, Zoho, Zayo, Cheetamail, Responsys and all the others blocked on my mail server because I don't want constant spamming from their idiot customers. Are you going to send a verification e-mail from your spamming service to make sure your future spam can not be blocked?”
“I work at a rural system. We have been using mailchimp but are moving to PatronPoint.”
“Currently mailchimp is being used, but I might look at alternate options because they keep lowering the amount of subscribers for free accounts. Does it help with program attendance?”
“* Do you guys use an email service to automate your emails (mailchimp, etc.), or do you do it inhouse? If you pay a service, do you find it worth the cost”
“Most agents I know use Mailchimp or Follow Up Boss for drip campaigns since both let you tag contacts by where they are in the pipeline. One thing that actually moves the needle: mix in market updates and local event info, not just "thinking of buying or selling?" emails, because people tune those out fast.”
“In the future, use a workspace with delegation tools for multiple people, and use Mailchimp or Constant Contact for email blasts.”
“My biggest issue is keeping the newsletter from being auto-routed to junk/spam folders.”
“what I did to troubleshoot the fact that there is no @Mailchimp connector yet and I didn’t wanna set up an API or an MCP I just connected it to the associated Gmail and I gave it the instruction that throughout the month. I’m gonna send photos information and recap on events we”
“Everyone treats SPF like set-and-forget, but every tool you bolt on (CRM, cold email, helpdesk, some old Mailchimp include nobody removed) eats into that count silently. Record looks totally fine, then boom, PERMERROR and SPF just stops evaluating for the whole domain.”
“I doubt Verizon is fighting with MailChimp”
“Looks like mailchimp support already gave you a good suggestion regarding temporarily disabling Norton to see if that's interfering, but could you also try with a new Firefox profile?”