lemlist

Cold outreach across email, LinkedIn, calls and WhatsApp

lemlist runs outbound campaigns end to end: find the people, verify how to reach them, and sequence the messages. A database of more than 650 million contacts sits behind an email and phone number finder, so a list can be built and enriched inside the tool rather than imported from somewhere else. Sequences are multichannel, mixing email with LinkedIn steps, calls through a built-in dialler, SMS and WhatsApp, and replies land in one shared inbox. A deliverability hub warms mailboxes and monitors whether messages are reaching inboxes at all, which is the part that usually decides whether a campaign works. lemAgent adds AI agents that research leads, watch for intent signals and personalise messages. The Email plan is priced per workspace with unlimited users; Multichannel is per user with five senders each.

  • Database of 650M+ contacts with email and phone finder
  • Multichannel sequences across email, LinkedIn and SMS
  • Built-in call dialler and WhatsApp steps
  • Unified inbox for replies across channels
  • Deliverability hub with mailbox warm-up and monitoring
  • lemAgent AI agents for research and personalisation
  • Intent signals to prioritise who to contact
  • CRM integrations, API, CLI and MCP server

Based on what people have said

Every answer links back to the mentions it came from

What are the main pros and cons of using lemlist for multichannel outreach?

Users appreciate that lemlist allows them to combine email, LinkedIn, and calls within a single sequence, which avoids the need to manage separate tools. It is often described as a solid all-rounder for teams that prioritize personalization and want to avoid manual enrollment. However, some users find its LinkedIn automation to be thinner or less effective than specialized alternatives, and others report that the interface can feel complex or unintuitive.

11 mentions · r/gtmengineering · r/EmailOutreach · r/gtmengineering · r/EmailProspecting · r/LeadGeneration · r/Emailmarketing · Aug 2023 – Aug 2026

How does lemlist's pricing compare to other options?

Several users note that lemlist's pricing can become expensive as teams grow, particularly because it uses a per-seat model. For smaller teams or those with lower volume, the cost is sometimes viewed as steep compared to alternatives like Instantly, Smartlead, or Mystrika, which may offer more affordable or unlimited-seat plans.

16 mentions · r/EmailOutreach · r/EmailOutreach · r/EmailOutreach · r/EmailProspecting · r/EmailProspecting · r/SaaS · and 4 more · Jul 2025 – Aug 2026

What do users say about lemlist's deliverability and warmup features?

Opinions are mixed. Some users credit lemlist's 'lemwarm' feature with helping them maintain good inbox placement and deliverability. Others report that they have experienced poor deliverability despite using the tool, leading some to use third-party warmup services instead. It is also noted that the tool's performance is heavily dependent on the user's own domain authentication and sending practices.

16 mentions · r/EmailOutreach · r/b2bmarketing · r/AskGTM · r/SaaSMarketing · r/Coldemailing · r/SaaS · and 7 more · Aug 2020 – Aug 2026

Is lemlist considered easy to use?

There is significant disagreement regarding the user experience. Some users find the platform straightforward and appreciate the ability to get campaigns live quickly. Conversely, a number of users describe the interface as confusing, bloated, or unnecessarily complex, with some explicitly stating they switched to other tools because they found the lemlist dashboard difficult to navigate.

15 mentions · r/EmailProspecting · r/Emailmarketing · r/Emailmarketing · r/LeadGeneration · Aug 2023 – May 2025

What are the common complaints regarding lemlist's support and integrations?

Some users have expressed frustration with the quality of customer support, describing it as deteriorating or difficult to access. Regarding integrations, while some users find them helpful, others report that they are not always smooth, and there are specific complaints about the inability to CC emails in sequences or the lack of certain native CRM features.

11 mentions · r/CRM · r/gtmengineering · r/email · r/b2b_sales · r/hubspot · r/Emailmarketing · and 3 more · Mar 2022 – Aug 2026

These summarise counts and dates only. Read the quotes themselves under what people are saying.

What people are saying about lemlist

35% neutral
“Apollo added sequencing, Lemlist has its own contact database, so its less of a fork than it looks. I don't run outbound, our sales team does, so that's second hand.”
_pratyush_88_ · reddit ·
“LinkedIn is ruthless once you have prior automation flags, Lemlist and scrape extensions especially. Headless or VPS bots usually make that worse, not better.”
clawpost · reddit ·
“Zero conversions from SEO traffic means your landing page is the problem, not Apollo vs lemlist. I'd fix that before touching outreach.”
devhisaria · reddit ·
“In the past, I've been banned from LinkedIn a couple of times because I used Lemlist and an in-house-built Chrome extension that enabled adding contacts to 20 CRM through scraping.”
Eininho · reddit ·
“Tool choice is not your problem yet, and picking between Apollo and lemlist will not move it. You have SEO traffic arriving and nothing converting, which means the page is failing before distribution gets a chance.”
QuanTradin · reddit ·
“Before paying for Apollo or lemlist, I'd find 20–30 potential customers by hand and send each one a short, personal email based on their situation. At that stage you're testing whether the offer gets replies, not the outreach software.”
DarkyZ_ · reddit ·
“At your volume I don't think Apollo vs lemlist is the decision that matters. Any of the sequencers will send a few dozen emails just fine.”
Pretty_One_1398 · reddit ·
“Before burning domain reputation on Apollo or Lemlist, fix the hole in the bucket. Cold outbound will never convert if organic visitors are already bouncing with zero sales.”
Senya_Edit · reddit ·
“Apollo makes more sense if you need prospecting and contact data, while Lemlist, Smartlead or Instantly are worth looking at if you mainly need outreach and sequencing. Verify the list with Invalid Bounce before sending so invalid inactive disposable mailbox full and catch all addresses do not add noise to your results.”
Helpful_Formal_785 · reddit ·
“But do people have a preference over Apollo or lemlist? What are the other tools out there?”
cellularbop · reddit ·
“Try using something like Lemlist, LGM or Salesforge.”
Weekly_Leadership202 · reddit ·
“I used Lemlist for some campaigns (ofc) and though it helped but the real meat was in manual touchpoints.”
Full-Ad2162 · reddit ·
“looked at Instantly and Lemlist but they seem pricey for what you get. also been poking around Apollo for the data side but thier sending infra seems limited.”
Maximum_Wrangler1552 · reddit ·
“Lemlist first. Mature, reliable, and you get manual control over everything, email warmups, multichannel steps, the whole sequence. Flip side is all of that is on you. If a campaign flops it's 100% on me, not the tool. And scaling past 2-3 seats got annoying fast because of the per-user pricing, adds up quicker than you'd expect.”
JUSTINWOODS118 · reddit ·
“IMO they're well made and share great insights from massive SaaS companies”
Pretty-Beginning-834 · reddit ·
“Apollo can help with the lead list and Lemlist can handle sequences, but I wanted fewer moving parts. Super Benji has been more helpful because it covers the prospect research and outreach side together after I've narrowed down who looks worth pursuing.”
lunickia · reddit ·
“the bad: no built in data enrichment, basic personalization options, reporting feels dated compared to what lemlist is doing now. have to export/import from other tools constantly.”
Artistic-Earth8997 · reddit ·
“Now Im about to launch the campaign via lemlist starting with 2 mailboxes and around 30-40 mails (including folloups) per day.”
ayusman6 · reddit ·
“Lemlist can show delivery and replies, but I’d send each prospect into a CRM or even a simple spreadsheet with the segment, role, sequence, message variant, channel and final outcome. Then track positive replies, meetings held, qualified opportunities and revenue per 100 prospects.”
WhatMattersHere · reddit ·
“I use lemlist at the moment but want to add in a way to analyse my emails, messages and calls to see what is working and what isn't, then create a system to iterate and improve”
Pure-Researcher-8229 · reddit ·
“But I don't want to do everything that Apollo or Lemlist is doing to increase deliverability. I've got better places to devote my time. Espeically if a tool I bring in provides me great AI and MCP access so I can still integrate with my system.”
ali-hussain · reddit ·
“First finding my TAM (some custom code & discolike), and then from companies to emails with apollo & lemlist leads. But once I have the emails I keep sending to them every 30-45 days (of course removing no's, but that's just a tiny percent).”
NiceRestaurant8609 · reddit ·
“OpenAI generates 7 pieces of copy per contact: 2 emails with subjects, a LinkedIn connection note, and 2 LinkedIn follow-ups. Emails go out through Lemlist automatically. LinkedIn copy lands in Google Sheets for manual or Phantom-assisted sending.”
Guilty_Number5950 · reddit ·
“Tbh I've never used Lemlist for outreach, but could be cool to try”
RainbowFatDragon · reddit ·
“You forgot Lemlist”
johnciech · reddit ·
See what people previously said about lemlist