“klaviyo being expensive sucks. a lot of people stay on shopify email longer than they should \*and\* longer than they want — just don’t bet your brand identity on its builder.”
“The interesting part is connecting those signals back to behavior in Klaviyo so the flow reacts to what the customer is actually doing, rather than treating every churn risk the same.”
“If you can show someone paying $150-200/month across Shopify plus Klaviyo, Gorgias, DSers is a fraction of that on your platform, the math sells itself.”
“I have been seeing Klaviyo popping up everywhere in terms of integrations, there may be something too that. However the impression I have is that it is specifically an email marketing automation platform, which sounds… limited in scope. I have actually had 1 tracker share since February though—it is a very volatile stock!”
“I've been very tempted to move off Klaviyo many times because I think it's overkill for 99% of businesses and simple tends to outperform complicated 99% of the time too, but there's no point in moving unless you get access to better data and Shopify is the end stop for that.”
“I have been using Shopify emails for my flows and marketing (Klaviyo is too expensive). Does anyone know if there are plans to improve Shopify emails?”
“I check Shopify for sales, GA4 for traffic, Meta and Google Ads for spend, Klaviyo for email, then a couple of spreadsheets our team keeps for promotions and inventory.”
“standard benchmark for flows is around 10 to 15 percent of total store revenue, but keep in mind klaviyo attribution is super greedy by default. i usually tell clients we aim for 15 percent once flows are fully setup and optimized.”
“Then fill in the gaps where you find them with something like Zapier/Make or Klaviyo if you more advanced logic (e.g. abandoned cart emails for new customers vs. established ones). Most of the review platforms will handle the review requests on their end.”
“Most stores either use Klaviyo, which handles consent segmentation more granularly and has its own abandoned cart trigger or they accept the limitation and focus on building that subscriber list at checkout.”
“For most stores I’d keep it simple: Shopify Email/Flow can handle a lot of the basics, then use Klaviyo if you want more advanced segmentation and lifecycle flows. For WhatsApp, you’ll usually need a separate app/integration, especially for order and delivery updates.”
“For basic Klaviyo flows built from scratch,set goals bottom-up first: estimate how many people will enter each flow, expected conversion rate, and expected revenue per recipient. For example, welcome, browse/cart abandonment, post-purchase, and winback should each have their own benchmark rather than one blanket revenue target.”
“Sounds like you’ve never actually used Klaviyo because our abandoned cart flow works perfectly fine even without the customer being opted in for email Marketing.”
“https://Paw.com used Triple Whale’s Sonar Send to close an identification gap and reported a 14.2% increase in incremental Klaviyo flow revenue within two”
“Ce qui marche mieux au début : faire 2 ou 3 missions à tarif réduit (ou même une gratuite) pour sortir des chiffres concrets, genre "+X% de CA sur les flows Klaviyo en 60 jours". Après ça, le discours de l'apporteur devient beaucoup plus simple.”
“Klaviyo’s own benchmarks are usually the starting point, then you tweak it based on how busted their current setup is. If they’ve got nothing live, 25-35% of total digital revenue from owned channels isn’t out of line once flows are actually running and optimized.”
“Real world application and problem solving with those pushing the platform's limits provides a significant edge. Make sure to seek out those specific conversations.”
“the trigger matters more than the ask: we send the request 5-7 days post-delivery through klaviyo, not right at purchase, because that's when they've actually used the thing enough to have an opinion. asking day one just gets "excited to try this!" fluff that's useless as an ad.”
“For marketing, I use Klaviyo; for reviews, Judge.me; and for analytics, GA4 with Microsoft Clarity. Shopify Flow is a good starting point for automation.”
“On Klaviyo, hard bounces are suppressed right away, soft bounces only after more than 7 consecutive ones with no successful delivery in between. So a dead address from an old import still gets seven sends before anything stops it, and the providers counted every one. That's the gap a one time pass covers.”
“InboxEagle overlays the campaign data from Klaviyo including the number of emails sent, lists and segments used with user reported spam complaints in Google postmaster account. It makes it easier for email marketers to visualize it and point the problem back to a specific campaign, list or a segment.”
“Check Shopify's own reports, not Klaviyo. If the store total is flat and only the email number dropped, you don't have a revenue problem, you have a tracking problem, and the template changes were never going to help.”
“The system of record debate is getting interesting 🍿 If you look at the last 6 months, incumbents like @Docusign, @Atlassian, @klaviyo and others have made real progress past the AI chatbot offering. They've moved from retrieval to real process agents, even touching policy. That”
“First thing I'd check is your attribution in Klaviyo, and whether it's still catching conversions properly. If Klaviyo's conversion tracking or Shopify's checkout scripts got affected (checkout extensibility changes, consent banner tweaks, ad blockers, etc), the clicks still register but the purchase never gets tied back to the email.”
“for the rest of your stack id say DSers for aliexpress, AfterShip for tracking/shipping, and Klaviyo if you have the budget for email. themes wise Debutify or Turbo convert well depending on your niche.”