Apollo.io
B2B contact database with sequences and deal tracking
1/2Apollo is a prospecting database with the outreach tools attached: you filter a contact and company database down to the people you want to reach, then run them through email and call sequences without exporting anywhere. Filters cover the usual firmographics plus intent topics and lead scores, browser, Gmail and Salesforce extensions put the same data where you already work, and website visitor identification names the companies landing on your site. Deliverability tooling warms mailboxes and can buy domains and mailboxes for sending. Data flows back out through CSV, CRM and API enrichment, including waterfall enrichment across providers, and meetings, call recording and pipeline tracking cover what happens after the reply. Plans are priced per seat and metered in credits granted per seat per year, from 900 on the free plan to 72,000 on Organization, which has a three-seat minimum.
- Contact and company database with advanced filters
- Email and call sequences run from the same place
- Intent topics and AI lead scoring to rank prospects
- Browser, Gmail and Salesforce extensions
- Website visitor identification names companies
- Deliverability suite with mailbox warmup
- CSV, CRM and API enrichment, including waterfalls
- Meetings, call recording and pipeline tracking
What people are saying about Apollo.io
87% negative“The AI is unbearable, it's so bad, and eats at credits for the dumbest of tasks. I can't believe they charge for warmup on top of everything else, I literally eat my entire license just to get the setup ready in 90-days, so basically zero immediate value.”
“On Apollo.io, unlocking an email costs 1 credit and I think I only have 100, plus it can only send from a single email address. What is the best solution?”
“For some reason people are getting responses on the same copy on instantly or another platform but it doesn’t get opens or replies on apollo.”
“I've been on Apollo for about 2 years now and can't tell if I'm going crazy or if the apollo data quality has really tanked. My connect rates have dropped from like 15% to maybe 8% over the last 6 months. Half the emails bounce now.”
“Started strong but the apollo data quality has been rough latley. Getting way too many bounces and the mobile numbers barely connect anymore.”
“But with the Apollo AI itself, I have seen that people complain that it is trigger happy with credit use and not always good at listing to you. I normally only ask it to reveal companies, then find my own people.”
“Oh, I think it was one of the test names that they had for Apollo.io's AI assistant, but maybe they just changed it back to the normal name now. In the webinar, they said, "This is just one of the test names, I think."”
“Tried Apollo.io and some scraping for lead lists, plus a LinkedIn push. Basically zero conversion. What's actually worked for other small agencies selling into these regions?”